Choosing Which Keywords To Target
Day 1, 2009 Marketing Challenge – Choosing Keywords
Choosing which keywords to target is the first thing you should look at when you decide to start a new website. Choosing which keywords to target is VERY important and should not be skipped.
Before we even start setting up the new site and creating content we need to do a little keyword research and find which keywords to target. We need to find out if the keywords we are targeting are getting enough searches for us to get traffic to our site and make money online.
Choosing the right keywords could help make your new site have a better search engine results page (SERP) listing on Google and good traffic results. Choosing the right keywords will also determine what SEO factors we need to implement, even the domain name we choose.
For this little test I will create a genealogy related website. This genealogy related website will try and make money online using Google Adsense, related affiliate banners and a Amazon genealogy store.
To do my keyword research, I use Google Adwords Keyword Tool that seems to have worked pretty well fo me so far. I enter the most generic keyword for my website. In our example, my keyword would be “genealogy”.
Let’s take a quick look at Google so we can see exactly how many websites are competing for this keyword. If we go to Google and enter “genealogy”, you’ll see there are almost 60 million websites competing for this keyword phrase!
Back to the Keyword Tool, If you scroll down, we can find some more specific keyword phrases like “genealogy records”, “my genealogy”, and “family genealogy” etc. The keywords I usually target have at least 4,500 – 6000 searches per month which is roughly 150-200 per day. AND don’t forget misspelled words. If you look at “geneolgy” there was 250,000 searches last month!
These could be possible keywords we can target to begin with. Once we have our list of 8 to 10 keywords, we need to go to Google and check out the competition. Trying “genealogy records” it shows around 2 million competing websites. Now that might be a whole lot easier to rank on the first page!
As I am also using a Amazon store, I will have to do this twice. I will need to find which keywords to target for my store which will hopefully also receive traffic from Google as well as the advertising links from the blog I will set up.
You might be able to eventually target HUGE keywords such as “genealogy“, but it’s always best to start off on the keywords with less competition. Get some traffic with those keywords, and then you can focus on the larger keywords.
P.S. If you want to make money online using Google Adsense, you need to see if there is enough Adsense clicks. For this I use Google Adwords Traffic Estimator.
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